2min chapter

Not Another CEO Podcast cover image

The Value of Communication - Craig Walker - Not Another CEO Podcast - Episode #15

Not Another CEO Podcast

CHAPTER

Infusing Delight into B2B Communication Tools

This chapter emphasizes the need for enjoyment in business-to-business services and products, highlighting the gap between traditional offerings and consumer expectations. Through anecdotes and reflections, it illustrates how enhancing user experience with delightful elements can improve interactions in business communications.

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