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How to Set KPIs and Goals by Adora Cheung

Startup School by Y Combinator

CHAPTER

How to Get Past a Product Mark T Fit Stage

A common trap that founders do to trick themselves is by picking a primary metric, let's say something like email sign ups. While it may eventually influence revenue or actual usage, it actually doesn't present real value. The best indication is when the value has already been delivered, has already occurred. And lastly, your primer metric should be usable as a feedback mechanism. That is, it helps your priortize strategies and make decisions quickly.

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