2min chapter

Winning the Challenger Sale cover image

#51 Avoiding Death by Discovery with Doug Landis, Growth Partner at Emergence Capital

Winning the Challenger Sale

CHAPTER

Do I Have to Ask a Million Questions?

The bar is so freaking low for sellers right now from buyers. It's like, even just by saying I was thinking about something, anything other than the features and benefits of what I'm trying to sell you. Like that's a step above going in and asking a million questions to try to get them to land on some conclusion. You can probably do 25 minutes faster by taking Doug's approach.

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