Intro

*This is a continuation of the conversation that started in the previous episode (Episode 118). We highly recommend listening to that episode first!

A statement of financial purpose serves as the mission statement for your client’s financial life.

It acts as the north star for making financial decisions that are in alignment with the things that are truly important in life.

Most advisors love the idea, but they don’t know how to do it.

Fortunately, Andy Baxley created an entire course on it.

And, in this conversation, he reveals the 3-step process he takes his clients through to craft a statement of financial purpose.

You’ll Learn: 

• The power of helping clients turn vague goals into vivid visions
• Questions to help clients narrow down what’s most important to them
• Why you need to help clients separate short-term and long-term goals
• A framework for turning a statement of financial purpose into tangible goals
• How to use a statement of financial purpose throughout the planning process

Resources:

• 33: Values-Based Financial Advice That Works in Real Life With Natalie Taylor
• A 3-Step Process For Crafting A Statement of Financial Purpose – Part I
• “Die With Zero” by Bill Perkins
• “Your Money Or Your Life” by Vicki Robin, et al.

Connect with Brendan Frazier: 

• RFG Advisory
• LinkedIn: Brendan Frazier

Connect with Andy Baxley: 

• SOFP Off The Balance Sheet
• The Planning Center
• LinkedIn: Andy Baxley

About Our Guest: 

Andy Baxley, CFP®, CIMA®, CeFT®, is a Sr. Financial Planner at The Planning Center. Andy’s approach to financial planning goes beyond the numbers; it’s about helping the individuals and families he serves achieve clarity, confidence, and a sense of purpose around their money. Ultimately, Andy doesn’t just want his clients to feel financially secure; he wants them to feel empowered to plan with a sense of optimism and possibility.

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