Is Targeting Advertising Really a Good Thing?

Marco Arment was tweeting about how basically the targeting does work. The idea is that you can advertise your app in three ways. And it's like, there's two very good ways of doing advertising. There's have people curate it. And then there's invade people's lives so much that you know what they want before they do and advertise that. Apple is like, we're going to do a half ass middle road, which is very unappled.