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#973 - Rory Sutherland - Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats

Modern Wisdom

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The Psychology of Drinking and Branding

This chapter examines the psychological effects of consuming non-alcoholic beer, suggesting that it can mimic the liberating feelings associated with alcohol consumption. Additionally, it explores the implications of alcohol on honesty and deception, introducing the idea of 'in vino veritas'. The chapter also critiques branding strategies in adult-only venues and marketing, highlighting the effectiveness of anthropomorphic animals in advertising and their appeal to diverse audiences.

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