It’s 2023 and Southwest Airlines’ stock is in a nosedive. With costs ascending, Southwest CEO Bob Jordan freezes hiring and slashes spending. Amid all that, a crisis at Boeing has left Southwest short on jets. With Southwest weakened, an unwelcome, activist investor rushes on board. Jordan jettisons staffers along with longstanding policies like open seating and free bags. It’s a new era for the airline. But the question remains: Will Southwest passengers go along for the ride?
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