How Does Conversion Tracking (what Elevar does) Compare to Other Attribution & Analytics Solutions
Conversion Tracking Playbook
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Conversion Tracking - The Nuance of User Matching Data
The nuance really is that it's, again, easy to comprehend, ok, user matching data. That means we need the users emal and phone number and address may be their customer idea if they're logged in. But then there's that little second set, which is sometimes more inferred. This could be their city, state, country, ip, address, us, user agent, et cetera. There are unique parometers that are specific to the channel. So by session related data, this could be u t ms, so u t m, medium content campaign, etcetera. Then there are other things like the query perameter, o click ide quary
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