The Brand Road China

A post by a chinese communist party group called the communist youth league parked public outrage, spreading rumors to boycott shinjon cotton. Chinese celebrities severed ties with the brand. H and m also faced very material consequences. The brand's locations were stripped from digital maps as if they didn't exist any more. About 60 of h and m' stores in china have closed,. In the last quarter of 20 21, sales were down forty one %.