Deinfluencing
She's On The Money
00:00
The Rise of De-Influencing
The chapter discusses the concept of de-influencing, where individuals discourage purchases of certain products promoted by influencers. It emphasizes the importance of transparency and authenticity in influencer marketing, highlighting the shift towards more organic and relatable content. The speakers debate the impact of influencers on consumer behavior and the need for mindful shopping to reduce overconsumption.
Transcript
Play full episode
