What's the Wedding Industry Doing?

Wedding industry has worked to make it so that brides will measure each other more easily than ever before. Bride's magazine and similar publications used to be the journal that would show people what was state of the art a year ago or two years ago. But now, of course, we see it moments after it happens, if not in real time. Status rolls are so important, her expertise is relied upon, and her voice is heard louder than any one else's. Who exactly is the wedding for? Well, it's not just for the two people who are getting married. It's for their brothers and their sisters and their inlaws. And it's for their cousins and for