The Importance of Storytelling

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"I need to get better at telling stories that invite people into the work so they can embrace it and then become part of it," he says. "The story is what makes us different, you know, who we are and the why of what we're doing." He adds: "There's a lot of reasons for leaders to be paying attention to this"

David Hutchens: Circle of the 9 Muses If you’ve found telling stories awkward in leadership, David Hutchens shows us how to leverage practical storytelling for results. Quotes The most important part of the work [of storytelling] is all the stuff that happens after a story is told. When you tell a story, that’s not the end of a conversation, it’s the beginning. —David Hutchens Instead of me saying, “Hey, this story is important,” I always ask the audience why it’s important, and let them make a case for it. And they always do. —David Hutchens When a group starts having meaning-making conversations together, they’re surprised at the feeling of connection that it creates. —David Hutchens You can stumble and stutter your way through the story, but if it’s the right story, and if it’s connected to the work that matters to us, then it can be transformational. —David Hutchens Resources Mentioned GO Team program* Leadership Story Deck* by David Hutchens Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers* by David Hutchens David’s email: David@DavidHutchens.com Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.