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Deconstructor of Fun

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Localization of Uma Musume and Monetization Strategies in Gaming

This chapter delves into the localization of Uma Musume, Pretty Derby, a popular game incorporating K-pop elements, as well as analyzing its potential success in the Western market. The discussion also covers revenue generation, user retention, and the significance of a strong monetization strategy in games. Additionally, the chapter explores the challenges faced by shooters and mobas with cosmetic economies, highlighting examples like Warzone and Call of Duty Mobile.

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