Confirmation Bias is a tendency to confirm what we already believe. The reason why we have this confirmation bias is it saves our energy and gives some kind of consistency in our life. So that's where the maximizing and satisfying comes in, right? We could maximize all our searches. And so before you buy a choose a birthday gift for your daughter, you could like spend hours and hours online and interviewing people. What could be the best gift for my daughter? But I don't have time for that. So I need to have Oprah based on what I know and choose a gift given that. That is satisfying. You have to satisfy it. It's good enough. It's sufficient.

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