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How Empowering Local Leaders Grew NextDoor to 94% of US Neighborhoods with Sarah Leary

Masters of Community with David Spinks

CHAPTER

Building a Neighborhood Community

Getting the seeds of the community right is really, really important. And so as a result, we just had to construct a platform that was very different than what we had created back in 19 99. We spent an entire year talking to people in the communities and understanding how they were going to use it. So i think akey insight that tha we had was that you can't just launch a platform and say, tat, a group of people in san francisco are building a platform for your neighborhood  for example. What matters is finding the person in clearwater, florida, who is going to be the champion for the platform and introduce it to their neighbors.

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