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Larry Fink at BlackRock: Linking Purpose to Profit
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Purpose and Profit - How to Balance the Two
Business exists to make a profit. Nothing is sustainable without profit. If you're actually trying to have more positive impact on the world by driving your purpose that is not sustainable from the perspective of durability or scalable, if it's not profitable,. You need to be able to balance that purpose and profit. Otherwise, any time that this can be balanced, you might be able actually to get into a situation that you destroy bothyes, is this a new phenomenon.
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