Entrepreneurs Don't Create a Scalable Business

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John Defterios: Entrepreneurs don't create a scalable business in the way they should. When you do something like that, Fire Nation, it's always going to be a one to one. It's never going to be scaled or leverageable at the level that you really want it and need it to be. Now, can we go through a specific example, maybe something that you've done in the past, Rob, or one of your customers and clients have done in thepast where they did start with the end in mind and why that resulted in a good ending? Yeah. I'll talk about a customer who sold a specific technology to Google. And he had worked for a competitor

Rob Luna has over 24 years of experience in private wealth management collaborating with entrepreneurs, professional athletes, and senior corporate executives, and has consulted with Google, Microsoft, Amazon, Costco and others. In 2021 & 2022, he was named a Forbes Best-In-State Wealth Advisor.

Top 3 Value Bombs:

1. In building a business, forget about real estate, forget about stock market. Start with the end in mind and build that enterprise value where someday, you could sell all or a part of that business and have a life-changing moment.

2. Businesses usually fail because they ran out of cash.

3. The number one mistake entrepreneurs make is that they don’t create a scalable business. They go in on the idea of selling themselves to the community, and wind up doing work by themselves. They don’t think the end goal in mind.

Invest towards building and financial freedom. NO BS, REAL RESULTS - Rob Luna Website

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