Introduction

Dan Kennedy says nothing beats physical books as a lead generation magnet for your product, service or cause, but how can going through all the time and trouble to produce a book actually positively impact your top and bottom line? Renowned author and speaker Adam Witty has the answer.

Dan and Adam talk about how to craft the right kind of book for lead generation, as well as the right way to use that book in order to establish yourself as an authority figure in your market and create free publicity for your business.

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