2min chapter

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops cover image

Head of product to GM with Rian van der Merwe (Postmark, ActiveCampaign)

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

CHAPTER

Jira and Product Board: A Better Execution Tool

John: I love the idea of having sort of like a traceable audit back to a specific piece of customer feedback where if there's a Jira ticket you can kind of trace that back through when did the first you know when did this request come in who made this request and then on the other side too like we're gonna connect the dots to the company strategy. He says product board looking after among a bunch of them is that they really do the cycle well say we have customer insights and then it has this two-way sync with Jira so you can work on the on the issue and see all the insights there. John: We use help scout for our customer success and as soon

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