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12min chapter
264. Geoff Cook, CEO of Noom
Fitt Insider
Navigating Leadership in Wellness Innovation
This chapter explores the CEO's journey to leading Noom, emphasizing the transition towards a comprehensive health platform that incorporates medically assisted weight loss. It discusses the significance of GLP-1 medications and the challenges of accessibility in promoting sustained health outcomes. The conversation highlights Noom's evolution from a traditional weight loss program to a holistic digital healthcare provider, integrating clinical guidelines and preventive health measures.
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