What's the Core of Your Story?

Start with that fifth, six, seventh. Wy, whatever took you to get there. And that is the core of your story. It is it is ad. Many times when you're taking somebody through that, that list of wys, why does it matter? Why does it matter?" They haven't thought about it before,. All of a sudden they start to realize how shallow that request was for the story that they want told. That helps tidy into what clayton christianson talked about in one of the most innovative minds we've ever seen. and then it becomes a story that even an engineer can get excited abouta even a prodect manager, even even finance person can get