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#108: How to Create Your Marketing Message in 5 Simple Steps
Marketing Made Simple
How to Write a One-Liner for Success
When you start with that clarity it's so key and we talk about telling a short story, talking about the problem that you solve for people but every time I go and talk to people and they get really excited to tell me they're one liner, it's not what I want it to be. So when you can do that, like you said, it really is foundational for everything else you do. You write an email, you pull out that framework and you start with the problem, introduce your services, the solution and really show them what kind of success they're going to experience. "I believe that those golden nuggets of story are inside you, they're always inside you"
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