The Importance of Focusing on the Principles

I was always naturally good at psychology and understanding how people think. Growing up in so many different classes or casts of society is in middle class, super wealthy,. poor, like I experienced all three of them. It's given me so much perspective at such a young age that I can meet someone and quite easily put myself into their shoes. If I don't understand what someone on my newsletter needs as a copywriter or an agency owner, then how am I going to sell to them? But I do understand it. That's why we're doing the numbers we're doing and that's why our clients are happy.

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