Decoder with Nilay Patel cover image

Microsoft thinks AI can beat Google at search — CEO Satya Nadella explains why

Decoder with Nilay Patel

00:00

Branding and Innovation in a Competitive Market

This chapter explores the challenges and strategic decisions behind the 'Bing' brand in a competitive market. The speakers reflect on its history and the importance of innovation while inviting audience engagement and support.

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