Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Writing Books: The Good, The Bad, & The Ugly
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Mercer and Jeff discuss the evolving landscape of book authorship, particularly in light of advancements in AI, contrasting traditional publishing challenges with new opportunities.
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Jeff shares insights from writing his book, "Service Stacking," highlighting the importance of a clear, focused framework as the core idea rather than a broad topic.
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The hosts emphasize that successful business books typically present a proprietary framework that readers can understand and apply.
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A key takeaway from Jeff's experience is the necessity of dedicating significantly more time to book promotion than to its writing.
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Mercer and Jeff explore how AI can streamline the book-writing process, from initial research and outline generation to editing and ensuring continuity.
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The hosts propose an "audience-first" strategy for future book projects, involving testing concepts and hooks with small, iterative outputs like 30-page PDFs, before fully developing a book.
