TBD | Influencer vs. Influencer
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The Amazon Influencer Ecosystem
This chapter explores the Amazon influencer program, outlining its operational mechanics and the promotional tactics used by influencers to drive product sales. It examines the financial dynamics, originality issues, and the impact influencers have on consumer behavior, as well as the legal challenges they face in negotiating rights with brands. By reflecting on the complexities of influencer culture, the chapter raises critical questions about originality and the role of algorithms in shaping content on e-commerce platforms.
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