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2. Drive: The Surprising Truth about What Motivates Us by Daniel Pink

Education Bookcast

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Why Is There a Difference Between Behaviorism and Rewards and Punishments?

Behaviorism is the idea that if something is rewarded then it's more likely to happen. There's actually quite a lot more to it than that and naively understanding behaviorism can lead to all kinds of pitfalls as we'll see. Daniel Pink when writing about this actually writes about three different types of motivation. This later links into his nomenclature of three different as he calls it operating systems for motivation. I think he likes his fancy terminology here Daniel Pink does.

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