306 The Interaction Field by Erich Joachimsthaler
The Marketing Book Podcast
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What if the Department of Agriculture Subsidizes Farmers?
Douglas Rushkoff: If we want to solve the real problems in the of farmers right now many farmers are subsidized through government subsidies. He says what if this rich data that john dear collects that he chairs with fertilizer companies to sell fertilizers to the farms crop companies who sell crop companies with farms? What if they share those data also with with the art department of agriculture and then optimizes on farm productivity rather than just surviving you know subsidizing so people don't go out?"Rushkoff: We can only think like that because we are in this third wave where everything connects this this value creation is now possible "We're going into that future in an exponential way"
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