The three principles of fairness, accountability, sustainability and transparency are used in the report. The authors wanted to show how they're more relevant to real world political and economic considerations than a lot of researchers and practitioners would typically consider. Transparency is something that you can immediately think about in a business context as being an issue that relates to issues of trade secrets. Sustainability goes like a foundation that we used for a lot of our thinking on the ethics for this paper was to get the name of this report by David Leslie.

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