Shachar Orren, co-founder and CMO of EX.CO, shares her journey from journalism to the ad tech industry, discussing the evolution of video consumption, the importance of listening to customers, and the role of AI in enhancing video strategies.
She highlights the challenges of differentiation in a competitive market and the future trends in video and content technology.
Takeaways
- Shachar transitioned from journalism to ad tech to leverage his knowledge.
- EX.CO started as a pub tech company focused on enhancing publisher engagement.
- Video content has become crucial for publishers and advertisers alike.
- Listening to customer needs is essential for product development.
- AI and machine learning are integral to Xco's technology and strategy.
- The lines between demand and supply sides in ad tech are blurring.
- Control and transparency are vital for publishers in the ad tech landscape.
- EX.CO aims to help publishers succeed through innovative technology.
- Future opportunities lie in expanding beyond traditional web publishing.
- Shachar's passion for content extends beyond ad tech into personal interests.
Chapters:
00:00 Introduction to Shachar Orren and Xco
02:09 Shachar's Journey from Journalism to Ad Tech
04:40 The Evolution of Video Consumption and Technology
09:17 Key Milestones and Differentiation in Xco's Strategy
11:26 Bridging the Gap Between Demand and Supply Sides
15:44 The Role of AI in EX.CO's Future
20:25 Challenges and Growth as a Co-Founder
23:00 Future Trends and Opportunities in Video
24:45 Passions Beyond Ad Tech: Karaoke and Content
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