INCI: What it all means, with Mindy Goldstein Ph.D.
The Eco Well podcast
Can You List Ingredients at 1% or Below?
People assume that if the input is low, now you've already highlighted this. How do companies use this to their advantage in terms of ingredient listing and consumer perceptions? "There's no way to know, really, once you get to that 1% level and under 1%, what percentage is actually being used at," he says.
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