The Lean Product Playbook with Author Dan Olsen
The Product Podcast
00:00
Problem Space Versus Solution Space
The car industry has done a really good job of kind of defining those micro segments and building products that are optimized for each of them. Personas often get a bad rap, but I would just say don't blame the tool. Give personas another shot if you have had a bad experience. Once we got clear on who we think our target customers, what do we think their underserved needs are? And whenever we talk about need, customer needs, the framework that I like to use is actually problem space versus solution space.
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