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E019 Debriefing Our Prime Day Tactics & Results, & How We’re Hiring, Managing & Building Our Teams

Marketing Operators

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Optimizing Prime Day Strategies

This chapter discusses strategic changes for Prime Day, focusing on extending sale durations and directing traffic to Amazon via email and SMS campaigns. It analyzes the performance of product bundles on Amazon versus the company's website and explores the effectiveness of various marketing tactics. Furthermore, it highlights challenges in tracking performance metrics and emphasizes the importance of continuous optimization for future sales events.

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