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Bloomberg Businessweek Weekend - June 2nd, 2023
Bloomberg Businessweek
How to Motivate Your Members to Stick With Fitness
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A lot of people, myself included, have joined gyms and then never go again. How do you motivate someone like that? It's a great question and something that has been going on in our industry since day one. If we can help our members just achieve some small wins, some progress along the way, when members see progress and experience it, they stick with their membership longer.
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