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How to use email marketing to grow your business

Start Your Own Business

CHAPTER

How to Send Promotional Emails

There's definitely a need for the promotional activity. I'd say sort of maybe four to six weeks, some people say six weeks as a sweet spot for sending out kind of a promotion or a bit. And then the rest of the time you're giving them education,. You're telling about your story, your brand and whatever it is they want to hear from you that's useful to them. That's why they signed up to your list in the first place, not to be sold to.

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