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BS 175 Carol Tavris explains Cognitive Dissonance

Brain Science with Ginger Campbell, MD: Neuroscience for Everyone

CHAPTER

The Struggle with Cognitive Dissonance

Exploring the theory of cognitive dissonance and self-justification, this chapter navigates through examples of individuals facing conflicting beliefs and behaviors, such as Sarah Silverman's reaction to a friend's misconduct. It discusses the inception of the theory, experiments on payment influencing perception, initiation rituals affecting group liking, and humorous anecdotes like Elliot buying a canoe to justify a decision. Emphasizing how decisions shape attitudes, the chapter highlights the entrenchment in justifying actions over time, even in the face of initial doubts.

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