Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025
Behind the Numbers: an EMARKETER Podcast
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Shifting Advertising Strategies in Streaming
This chapter explores the increasing role of small and mid-sized companies in streaming ad revenues and the strategies employed by platforms like Roku, Disney, and Comcast to attract these advertisers. It also discusses Netflix's significant shift towards live sports and the implications for advertising spending in connected TV, highlighting the need for diversification beyond large brands.
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