The Art of World Building: Late Checkout
Sweat Equity
00:00
Crafting Immersive Brand Worlds
This chapter explores the significance of world building in storytelling and its application within branding and marketing. It emphasizes authenticity in character and setting while drawing parallels with successful films, ultimately advocating for long-term engagement over quick wins. The discussion also touches on the evolving nature of brand guidelines in a social media landscape and the importance of genuine client relationships.
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