How Do You Refine Your Inbound and Outbound Strategies?

At the heart of both of our inbound and outbound strategies, obviously i over simplified things to make them actionable. But rather than having an s t r make cold calls all day, which nobody enjoys, we want prospects picking up the phone to have warm conversations. So at the heart of that albound strategy, as well as our enbound strategy, is our content marketing engine. And very early on, we set out to create a content that was extremely useful to our audience without asking for anything in return. Some people will be consuming our content for years before they're ready to buy from.