Sell Like Crazy | Sabri Suby | Book Summary
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How to Turn Paid Advertising Into Profit
The most dependable way to grow sales and generate wealth is to turn advertising into profit. If you can't pay money to acquire a new customer, then you don't have a business. Generating the return on investment from paid advertising is like pulling a lever and having cash drop into your account. It's predictable, repeatable and scalable. A wise investment then saving stocks or real estate. Instead of relying on luck to deliver your customers and cash injections when you need them, you must do what billionaires do.
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