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Monetizing a Library of Intellectual Property with Eric Ellenbogen, CEO and Vice Chair of WildBrain Ltd. (TSX: WILD)

Compounders Podcast

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Monetizing Intellectual Property through a 360 Degree Capability

This chapter discusses the 360 degree capability of an IP company in monetizing intellectual property, covering the entire product life cycle and consumer touchpoints. It explores the various aspects of this capability, including content acquisition, creative process, production studio, marketing, distribution, and consumer products operation. The chapter emphasizes the importance of brand management and draws inspiration from Disney's success in expanding the Marvel universe.

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