My guest on this episode of the podcast is Olivia Kory, the Chief Strategy Officer of Haus, an advertising measurement platform. Against the backdrop of tariffs and economic uncertainty, Olivia and I discussed how firms can think about assessing the efficiency of their marketing spend. Among other topics, we cover:
- Why the open web is so foreign to many performance advertisers;
- The right way to conceive of platform A/B testing tools that automatically optimize targeting;
- How advertisers are auditing their measurement solutions in light of the tariffs and economic volatility;
- What steps marketing teams can take to "get fit" ahead of a potential economic recession.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
