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#292 - Rob Henderson - Signalling: Why You Do The Things You Do

Modern Wisdom

CHAPTER

TEDx Talk - I'm Going to Have to Leave Newcastle

When you experience social pain, the same part of your brain activates is the anterior cingulate cortex. Basically, if you are experiencing social exclusion or some kind of damage to your image it feels similar to actual physical pain. You want that pain to live on so that you remember and don't do bad things again.

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