Authenticity in Tech Journalism with Tom Krazit
Screaming in the Cloud
00:00
The Importance of Brand Awareness
"I used to think that I was as an engineer, much smarter than any of the marketers who were doing these things that obviously make no sense," he says. "It's a brand awareness story where you wind up going in and pitching to the board of some big company someday and they already know who you are" He adds: "I have really felt very strongly for a long time that this particular corner of the world needs better journalism"
Transcript
Play full episode
