4min chapter

The Very Short Introductions Podcast cover image

Behavioural Economics – The Very Short Introductions Podcast – Episode 60

The Very Short Introductions Podcast

CHAPTER

Thinking Fast and Slow - The Key Idea From Daniel Kahneman

Daniel Kahneman popularised the idea that we have two selves. One is quick emotional impulsive decision making and another slower, more deliberative. These systems of thinking should work together to help guide our choices in a relatively complex way. Behavioural economists are able to answer the so what question really well according to Professor David Frum.

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