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185: Jonathan Kazarian: Platforms vs point solutions and the marketing operator’s dilemma

Humans of Martech

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Navigating Platform vs. Point Solutions

This chapter explores the ongoing debate between integrated platform solutions and customized point solutions in marketing technology. It highlights the advantages and challenges of each approach, discussing real-world examples and the importance of seamless integration. The speakers emphasize the necessity of aligning tools with organizational needs to enhance functionality and user experience.

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