The Tipping Point
What You Will Learn
How to Get a Tetna Shot
In the 19 sixties, there was a social psychologist called howard levanthel and he wanted to see if he could persuade a group of college seniors at yale university to get a tetanus shot. He divided his participants into different groups and gave them all a seven page information booklet. The results came as a bit of a surprise. When they tested everybody again a month later, they found that they actualy had a pretty good idea of what tetanus was and what the dangers were. Turns out, only three % of the people had actually followed through to get their tetanos shot. So basically it didn't really matter. No one really bothered going and getting that tetna shot
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