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Todd McGowan, "Capitalism and Desire: The Psychic Cost of Free Markets" (Columbia UP, 2016)

New Books in Psychoanalysis

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The Importance of Psychoanalysis in Understanding Capitalism's Appeal

I want to read some quotes from your book because I want our listeners to get a sense of what a great writer you are. You say most of the attempts to understand how capitalism works have focused on its economic structure on this or on the social effects that it produces. So the findings of capitalism as an economic or social force derives from its relationship to the psyche and to how subjects relate to their own satisfaction. This is why psychoanalysis is requisite for making sense of capitalism's appeal. And then the approach to the fact that it's a very important approach to satisfaction of subjects and tries to understand why this satisfaction takes the form that it does.

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