This chapter explores the potential for a female athlete to achieve billionaire status in the next twenty years, against the backdrop of the current male-dominated wealth landscape in sports. It highlights the successes of female athletes like Serena Williams, Naomi Osaka, and Simone Biles, while examining the sponsorship challenges and gender disparities they face.
Four sportsmen have reached 10 figures according to financial magazine Forbes.
However the wealthiest sportswoman, tennis star Serena Williams, could triple her wealth and not get there.
We speak to agent Stuart Duguid, who looks after four-time Grand Slam winner Naomi Osaka, who tells us how elite sportswomen are investing their money and what barriers there are to growing their fortunes.
We ask if, and when it might happen, and what that would mean for women’s sport.
Presenter: Sam Fenwick
Producer: Matt Lines
(Serena Williams playing in the 2022 US Open. Credit: Al Bello/Getty Images)