The Cult of Stanley Cups
Sounds Like A Cult
The Rise of Zero-Calorie Potions and Community on TikTok
This chapter explores the TikTok trend of 'water talk' where users create colorful, glittery drinks acceptable in the Mormon religion, providing a sense of community and identity. The discussion also touches on Dipsy, an app offering diverse content, and products like Built and Liquid IV for earning rewards and staying hydrated while traveling. Additionally, it covers a sponsorship deal with Zachtok for easy access to healthcare services and a light-hearted look at the cult-like popularity of Stanley Cups.
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